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About Us
Bios
John Parham
Maruchi Santana
Carol Antone
James Kuhnert
Press
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Bios
John Parham
President, Executive Creative Director
John was first to say it. Successful branding is the icing and the cake. Good looks and smart strategy go together to produce marketing that sells.
John puts this philosophy to work, every day. He and his multicultural teams have created global packaging, merchandising and identity programs for Sony, Newell Rubbermaid, Discovery Stores, Food Network and the NBA. Fusing a strong design aesthetic with an unwavering commitment to research and industry know-how, John is trusted. Clients see results that capture visual assets, revitalize and extend brands, and elevate sales.
John is a native of Kentucky but a born New Yorker. He received a Masters in Communication from Pratt Institute and a Certificate of Licensing (CLS) from International Licensing Industry Merchandisers Association (LIMA). In 1985, John co-founded Parham Santana with Maruchi Santana.
”Brand strategy is best when it connects.”
Maruchi Santana
Principal, Executive Creative Director
Parham Santana has a heart and soul, and her name is Maruchi. She has always been this company’s fire because, first, she relies on her steadfast intuition. Then, she forges solutions through market analysis and research, in corporate meeting rooms and on the street.
Maruchi has managed strategy and branding programs for world-class consumer brands including Target Stores and Polo Ralph Lauren, directed the global re-imaging efforts for Barbie and developed packaging and merchandising programs for Liz Claiborne, Hanes and American Girl.
Maruchi’s design philosophy centers on useful humanistic messaging and the emotional impact of color. A recognized trend and color resource, Maruchi believes in a love affair — between product and consumer.
For the U.S. Postal Service, Maruchi serves on the Citizen’s Stamp Advisory Committee as consultant, developing and selecting stamps. For the American Institute of Graphic Arts, she developed a mentoring program that paired hundreds of students with successful professionals. Maruchi’s talents and expertise are always in demand.
Born in Cuba and raised in Puerto Rico, Maruchi received a Masters in Communication from Pratt Institute. In 1985, she co-founded Parham Santana with John Parham.
”You buy with your eyes.”
Carol Antone
Design Director Product Lines
Carol knows great product. With her vast knowledge and creative eye Carol has successfully created and revitalized collections for some of the world’s top manufacturers including Nautica, Armoire and Dockers. She is renowned for her color concepts, trend prediction and knowledge of construction & production.
Carol brings to every project she works on 25 years of design and product experience in a variety of industries. She has served as Senior V.P./Creative Director of Murjani, International, where she launched 18 new Coca-Cola branded product lines and was in charge of the design and merchandising of all new licensing and product lines including Nickelodeon, Gloria Vanderbilt, Jeep, and C.Z. Guest.
Since 1991, she has operated Carol Antone, Inc., a successful design and manufacturing resource. Parham Santana is delighted to be working with her on brand-building assignments for the world’s greatest retailers.
“A great brand is always in style.”
James Kuhnert
Creative Director, Interactive
James has over 12 years experience art directing and consulting
for some of the world’s most prestigious brands, including
Mercedes Benz, Smart USA, Christian Dior, Compaq, Nokia and
Verizon Wireless. His knowledge spans a broad range of industries
and mediums. With expertise in interactive as well as print
and broadcast, James is particularly adept at rolling targeted
brand experiences across all modern media. He is always conscious
of the opportunities and limitations inherent to each medium
and is versed in optimizing a consistent brand message across
all.
In addition to starting his own consultancy, James has been
Design Director at Sequelstudio, Design Director at R/GA, and
Art Director at DDB Needham Worldwide, where he art directed
commercials for Compaq and Digital. He co-founded the interactive
department at DDB that would later become Tribal DDB —
the interactive subsidiary of the worldwide agency.
“Choose the right medium for the right message.”
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