Company
Company What We Do Clients People

Parham Santana is a brand consulting agency that focuses on brand extension.

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Through 26 years of building brands, we've honed every aspect of successful brand extension.

Our strategy & research is forged in the real world where brands live and thrive. Our comprehensive suite of brand extension services unites the key deliverables for successful brand extension.  To this work, we bring proprietary Power Tools that blueprint and build the future for established brands.

With these resources, we have guided more than 100 brand extensions. 18 of our clients are among the top 100 global licensors. The retail value of our brand extension efforts for clients is in the multi-billion dollars.”

In-store, online, across marketing platforms, we help you blow past status quo to ignite new product categories. Win new retail distribution. Renew presence and performance. Power Up the Brand.

Download P.S. Fact Sheet >

 

What We Do

Successful results are repeatable.

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Strategy

At Parham Santana, strategy is based on real world analysis of where opportunities exist. Everything we do is engineered to work in the real world as your new product, your next category, your evolved presence at retail.		 Creative

Rightly, creative is an outcome. First, we determine the right path for your brand extension. Then, we do the creative work that brings that path to life.		 Delivery

We help you ID the manufacturers and retailers seeking to grow their business in sync with your brand extension. We help you forge alliances and provide ongoing brand management.

Strategy in action:

Design in action:

Delivery, delivered:

 

Clients

We work with established brands and retailers in all channels of distribution.

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People

We are the specialists who understand the business and creative side of brand extension.

We have deep talent in licensing, legal, research, trend and color forecasting, and brand management.
1John_Parham
"Unseen is unsold."
John Parham
President, Director of Branding		Maruchi Santana
"Empower your consumer, you will gain their trust."
Maruchi Santana
Chief Client Officer		Joshua
"Smart brands adapt to shifting markets."
Joshua Kislevitz
Board of Advisors, Licensing		Susanne Kernan
"You buy with your eyes."
Susanne Kernan
Board of Advisors, Retail Strategy
David Knapp
"If you know how your customers think, you can connect with them."
David Knapp
Account Director		Maryann_Mitkowski
"All genius is editing."
Maryann Mitkowski
Vice President, Director of Creative Services		Diane Amsterdam
"Words are selfish creatures so let them shine."
Diana Amsterdam
Copy Director		Dr. Edward Tauber
"Brands are the barrier, but also the means to entry in new categories."
Dr. Edward M. Tauber
Board of Advisors, Research
Richard Bergovoy
"A brand license is not only a legal document, but a way of doing business."
Richard Bergovoy
Chief Legal Counsel		Michelle_Taute
"The secret to social media is simply being yourself."
Michelle Taute
Board of Advisors, Social Media