Cambridge Silversmith
Keep silverware shining

Challenge: Energize the category by inspiring new desire for flatware, finding the connection between this brand and today’s woman as she demands style and personality.

Services Provided: Retail-Right Research, Positioning, Brand Architecture, Brand Identity and Packaging.

Solutions: Through store visits and conversations with sales associates and shoppers, we developed “Unforgettable Style” — useful tips and benefit messaging to energize packaging.

Retail Results: Placement at leading specialty and mass retailers, including Bed Bath & Beyond, Linens ‘n Things, and Walmart.