Discovery Channel Store: Family
Discover every family member

Challenge: Create one cohesive impression across multiple channels and find synergy between Discovery on-air, online, in catalog and for hundreds of retail stores nationwide.

Services Provided: Retail-Right Positioning, In-store Marketing, Packaging and Style Guides.

Solutions: We embraced Discovery Channel’s naturally smart sensibility and created a flexible, versatile suite of visual assets that embody this personality.

Retail Results: Clear and simple standards are applied at multiple consumer touch-points to define and establish a complete retail story.