Discovery Channel Stores: Women
Let life be easy

Challenge: Capture women’s self-purchase sales through design that reflects the style and sensibilities of today’s woman.

Services Provided: Retail-Right Research, Positioning, Packaging and Style Guide.

Solutions: We echoed the reasons that women love Discovery Channel and embraced a full range of product for today’s woman. The Discovery Store Retail-Right solution is bright and modern, reflecting her energy, creativity and control.

Retail Results: The new “Tools for Life” line is sold nationwide, exclusively at Discovery Stores.