Lamaze Little Stars
Little Stars grow big

Challenge: Successfully translate a highly-regarded Lamaze specialty brand to thrive in mass channels.

Services Provided: Retail-Right Research, Positioning, Brand Identity and Packaging.

Solutions: To succeed in mass channels, a specialty line must show more, and say less. We led with fun, using bright colors to distinguish age-and-stage grading. We re-engineered packaging to open it up and reveal more fun product at first glance.

Retail Results: A successful nationwide launch at Target.