Rubbermaid/Elegan
Let life be easy

Challenge: Help Rubbermaid gain a strong presence at Target with a new line of product so stylish, the consumer can store food and also serve in Elegan.

Services Provided: Retail-Right Positioning, Brand Identity and Packaging.

Solutions: We developed color and design elements that are friendly yet elegant, easygoing yet stylish with the Retail-Right messaging, “Let life be easy in the kitchen” — and package prototypes to ensure consistency across all skus.

Retail Results: Elegan launches with a full-scale rollout into Target stores nationwide, with dedicated endcappers and contiguous eight-foot aisle runs.