Scholastic Corporation
Strength in a simple solution

Challenge: Scholastic reaches 35 million school-children and their parents, and nearly every school in the U.S. Make their message uniform, clear and strong.

Services Provided: Retail-Right Positioning, Brand Architecture, Packaging and Style Guide.

Solutions: After research and strategic analysis, we defined the Scholastic positioning and created simple guidelines and a brand architecture to protect the integrity of the Scholastic Red Bar.

Retail Results: One comprehensive branding system for all Scholastic imprints, trademarks and corporate communications, now appearing across multiple media for fifteen divisions and $2 billion in worldwide product lines.