Planning is key to any brand extension, but it’s especially crucial if you want to launch a series of successful new products. Case in point: Clorox. Read More…
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A Brand Extension Based on Science: PBS KIDS and the Power of Play
Best Practices - February 13, 2012
Parham Santana recently worked with the PBS KIDS educational toys debut in 2011, a toy line that helps preschoolers learn exploration through play. The new brand extension takes the PBS KIDS brand and its pioneering work on television onto retail shelves. Read More… best brand extensions, brand extension examples, brand extension research, brand extension strategies, branding research, branding toys, children’s category, children’s products, marketing toys, new brand extensions, pbs kids, product branding, research on play, retail, retail branding, successful brand extensions, toy industry associationFit vs. Leverage: Which One Will Make or Break Your Brand Extension?
Best Practices - January 16, 2012
Many manufacturers do not understand what makes a brand extension succeed. In some cases, brands are extended just to save the money it takes to establish a new brand. In other instances, companies want to stretch a brand to as many categories as possible in hopes of just adding sales. The starting point for any successful brand extension is researching the consumers’ view of the boundaries and leverage of the brand. brand extension ideas, brand extension research, brand extension strategies, duracell, duracell flashlight, product branding, product extensionsThe 9 Secrets of Every Good Brand Extension
Best Practices - December 19, 2011
After extensive research, my company, Brand Extension Research, has identified nine principles that characterize a good brand extension. These rules should guide any new extension to increase the probability of success. brand extension ideas, brand extension research, brand extension strategies, brand marketing, branding, successful brand extensions |
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