Do you have a children’s brand that you plan to market in China? Forget about Tiger Moms and start thinking Bread Moms and Honey Moms. Read More…
children’s brands, China, Chinese consumers, Chinese moms, tiger moms
Why the Tiger Mom is on the Endangered List (And How to Sell to the New Chinese Moms)
Blog - May 14, 2012
Cracking the Code: How and Why Moms Buy Online
Blog - September 19, 2011
As 900+ exhibitors line up to show off products at the ABC Kids Expo this fall, we started thinking about the people who will ultimately decide what’s a hit and what’s a miss: moms. abc kids expo, brand marketing, children, consumer research, kids, marketing to moms, moms, moms onlineHere Comes the Bride: But Did She Register for Your Brand Extension?
Blog - August 17, 2011
Summer is wedding season, and brides everywhere are making final updates to their registries. According to a study from The Knot, 1.5 million U.S. couples created wedding registries last year, and on average, they created three registries with a total of 151 items. But will your brand extension be one of them? Read More… bed bath & beyond, consumer behaviors, consumer research, macys, retail, retail branding, target, the knot, weddingsThe Future of Retail: 3 Rules for Engaging Millennials
Blog - July 26, 2011
Marketers and retailers, meet the real Millennials. They’ve been stereotyped as demanding and lazy, but here’s one thing we know for sure: Millennials are the future of retail. To figure out how to engage these young consumers, we went straight to the source and interviewed members of Generation Y about what they do and don’t want from a retail experience. Read More… branding for millennials, designing consumer experiences for the Facebook generation, Gen Y retail preferences, marketing to millennials, retail trends |
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