Blog - April 9, 2012
If you think hard enough, there’s a nostalgia brand you hold close to your heart. It’s something with the power to transport you back to a different time and place with a logo, color, scent or flavor. And, yes, even Dr. Strangebrand finds himself indulging in this sentimentality. Read More…
Tags: beauty, brand licensing, demeter fragrance library, interesting brand extensions, Jelly Belly, Play-Doh, strange brand extensions, strange new products, Tootsie Roll, weird brand extensions
Blog - March 19, 2012
Home design is driven by what’s “in,” but how do you make sure your brand falls into that elusive category? We often turn to the Ambiente trend report for a big picture look at where style in the housewares category is headed. Read More…
Tags: ambiente, ambiente trend report, brand extension ideas, brand extension research, brand extension strategies, brand management, home domestics, home domestics trends, housewares, housewares brands, housewares trends, product branding, style trends, trend forecasting
Blog - March 12, 2012
It’s almost time for the International Home + Housewares Show, where a flurry of new brands will vie to make a splash in consumer homes. Here are few recent housewares brand extensions that caught the attention of our taste buds: Read More…
Tags: bon appetit, brand extension launches, brand extension news, celebrity brand extensions, conde nast, fiesta dinnerware, food network, guy fieri, homer laughlin china co, housewares, international home & housewares show, new brand extensions, new housewares brands, nfl, retail, retail brand extensions
Blog - February 27, 2012
Many pet owners treat their four-legged friends just like any other member of the family. But it still might surprise you to learn how many people brands have jumped into the pet category. Think Harley-Davidson, Omaha Steaks, Moschino, Ralph Lauren, Martha Stewart and other household names. There’s something consumers can buy to pamper their pets at every retail, brand and price level—and in nearly every product category. Read More…
Tags: best brand extensions, brand extension examples, brand extension trends, Harley-Davidson, Hermes, John Paul Pet, Juicy Couture, luxury brands, Martha Stewart, Martha Stewart Pets, Moschino, new brand extensions, Omaha Steaks, Paul Mitchell, pet brand extensions, pet brands, pet category, pet lifestyle brands, PetSmart, Ralph Lauren, SimplyShe
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