Cirque du Soleil partnered with FAO Schwarz to create a Fifth Avenue window display featuring merchandise for the company’s Wintuk show during the 2010 holiday season. The company of daring acrobats, jugglers, and illusionists has extended its brand with products that range from apparel to CDs to novelty items like snow globes. Read More…
cirque du soleil, display merchandising, fao schwarz, merchandising, retail, retail branding, visual merchandising, window displays
Are You Following the 10 Ways to Extend Your Brand?
Best Practices - August 22, 2011
If you walk the aisles of any big-box store, you’ll see countless brand extensions. Many enjoy strong sales, but the truth is that some of these products fall flat. So what separates the winners from the losers? Read More… best brand extensions, brand extension examples, brand extension ideas, brand extension research, brand extension strategies, successful brand extensionsHere Comes the Bride: But Did She Register for Your Brand Extension?
Blog - August 17, 2011
Summer is wedding season, and brides everywhere are making final updates to their registries. According to a study from The Knot, 1.5 million U.S. couples created wedding registries last year, and on average, they created three registries with a total of 151 items. But will your brand extension be one of them? Read More… bed bath & beyond, consumer behaviors, consumer research, macys, retail, retail branding, target, the knot, weddingsWindow Shopping: A Store’s Eye View of the DVF Home Brand Extension
Blog - July 26, 2011
Diane von Furstenberg has extended her brand’s reach beyond the wardrobe and into the rest of the house. A major part of her new home line is luxury bedding, which is featured in an impactful display at Bloomingdale’s. On a recent store tour, we spied three display beds, custom glass floor signage, and a two-sided wall display with an abundance of toss pillows. Read More… bloomingdales, brand extension examples, diane von furstenberg, dvf, home domestics, new brand extensions, recent brand extensions, retail branding |
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