Blog - March 26, 2012
Diane von Furstenberg continues to expand her empire. Her newest venture with Gap Kids and Baby Gap just made a big splash with kid-friendly prints in bright yellows, greens and pinks. These bold, yet wearable clothing designs rapidly made their way across the blogosphere and popular social media sites like Pinterest. Read More…
Tags: best brand extensions, brand extension strategies, clothing brands, diane von furstenberg, dvf, Gap, leverage customer base, retail branding, successful brand extensions
Blog - January 30, 2012
Consumers might think about seasonal merchandising in terms of Christmas gifts or Valentine’s Day cards, but savvy retailers are partnering with manufacturers to engage consumers year-round. How? They’re dotting planning calendars with mini seasons based on consumer behavior research. Read More…
Tags: bed bath & beyond, disney, how to drive impulse buys, increasing impulse buys, new seasonal marketing strategies, planning a retail calendar, retail, retail branding, seasonal marketing, selling seasonal products, shopping seasons, target
Blog - January 9, 2012
A friendly “hello” and upbeat music greet you upon arrival at the Joe Fresh store on Fifth Avenue and 16th Street. This fashion line is popular and widely distributed in Canada, and it arrived stateside this fall, starting its expansion in the New York metro area. Read More…
Tags: branding, Canadian brands, Canadian fashion brands, fashion, fashion and accessories, international expansion, joe fresh, merchandising, retail, retail branding
Blog - December 12, 2011
Working class tourists need not lament that they cannot afford new threads on Fifth Avenue. Unlike Rodeo Drive in Beverly Hills, which is small enough to reinforce its tony reputation with every shop, Fifth Avenue now has a discount row around 53rd Street. Read More…
Tags: branding, discount retailers, international expansion, Japanese brands, merchandising, retail, retail branding, uniqlo, uniqlo global flagship store
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