Beanstalk Group has announced another partnership with Airheads! This time with Jel Sert to create Airheads Fruit Squeezers. In 2011, Beanstalk was also responsible for putting together the partnership between Airheads and Unilever’s Popsicle© to create popsicles with “out of control,” tangy flavors. Read More…
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News
Old Bay Partners with Crab Source for Frozen Crab Cakes
April 23, 2012
Beanstalk Group partnered McCormick’s Old Bay® Seasoning with Crab Source, LLC. to launch Old Bay seasoned frozen crab cakes. A perfect example of extending a brand by Transferring a Component, in this case Old Bay’s unique seasoning, one of Parham Santana’s 10 Ways to Extend Your Brand. Read More… beanstalk group, brand extension, brand extension launches, brand extension news, crab source, nancy bailey & associates, old bay, parham santanaDiscovery Communications Licenses “Dirty Jobs” for Cleaning Product Line
April 11, 2012
Discovery Communications has licensed the “Dirty Jobs” name of its hit show on Discovery Channel to My Dirty Jobs for a line of cleaning products. Now you can “Get tough on your dirtiest jobs” just as Mike Rowe does as an apprentice on some of toughest and dirtiest jobs in the USA. Read More… dirty jobs, discovery channel, discovery communications, mike rowe, mike rowe works, parham santanaParham Santana Presents “Long-Term Brand Extensions: How to Succeed Where Most Fail” Webinar Hosted by LIMA
March 27, 2012
Come join Parham Santana as Dr. Edward M. Tauber and John Parham present, “Long-Term Brand Extensions: How to Succeed Where Most Fail,” a new webinar hosted by the International Licensing Industry Merchadisers’ Association (LIMA). Read More… brand extension, brand extension research, international licensing industry merchadisers association, lima, parham santana |