Rolling Stone has announced a new initiative to license the company’s trademarks in consumer products. The new licensing initiative is in addition to the recently opened RSLA, a restaurant and lounge located at the Hollywood & Highland Center in downtown Los Angeles. Read More…
brand licensing, img licensing, licensing, parham santana, Rolling Stone
News
Old Bay Extends the Definitive Seafood Flavoring Brand
July 26, 2011
Old Bay, the number one brand in seafood seasonings, is extending into both food and non-food categories to reinforce the brand’s vision of becoming the definitive seafood flavoring brand in the U.S. Products are targeted to launch in 2012 at mass retailers, grocery, drug, convenience and club stores. Read More… beanstalk group, brand extension, brand extension launches, brand extension news, nancy bailey & associates, old bay, parham santanaSesame Workshop Refreshes the Street
July 26, 2011
Fresh from the success of its 40th season, Sesame Street, now the #1 show among preschool children age 0-5, is also refreshing its look on retail shelves. Parham Santana has been asked to develop a global packaging system for Sesame Street-branded products including toys, HBA, video, food and home domestics. Read More… hasbro, parham santana, sesame street, sesame workshop, style guidePratt Awards Distinguished Alumni Award to Parham Santana
July 26, 2011
John Parham and Maruchi Santana are this year’s recipients of The Black Alumni of Pratt’s (BAP) Distinguished Alumni Award. As Pratt alums and accomplished as leaders in the field of branding and marketing, they will be honored at the 21st Annual Celebration of the Creative Spirit benefit gala on Monday, October 3rd. George Lois, a Pratt Alumnus, and Jeff Koons will also be honored at the gala. Read More… george lois, jeff koons, john parham, maruchi santana, pratt institute, the black alumni of pratt |