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Client List
Client Quotes
Crayola
Cambridge Silversmiths
Classic Media
Discovery Channel Stores
Feld Entertainment
Hearst Publications
Lamaze
Learning Curve
McGraw-Hill Companies
Nickelodeon / Nick Jr.
Random House
Rubbermaid
Scholastic
Sierra Club
Sony
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Client Quotes
Crayola
“The team at Parham Santana worked diligently with our in-house design group as well as our licensing team to produce a style guide that offers our partners the tools, and the inspiration, to design all things Crayola. From a packaging standpoint, we’ve taken a huge step forward to a fresh, colorful and consistent look at retail. It has been a real pleasure working with Parham Santana, and the end result is nothing short of fantastic!”
Rick Goralnick
Manager, Global Licensing
Cambridge Silversmiths
“We asked Parham Santana to help us revitalize our image in all levels of distribution. Through store visits and conversations with sales associates and consumers, they developed Unforgettable Style. This universal message speaks to women about what matters most — personal style and a personally expressive home. Parham Santana guided us to lifestyle-based packaging that includes useful tips and benefit messages. Easy variations for mass and class distribution helped us to simplify hundreds of skus.”
Roger Freeman
President
Classic Media / Rocky & Bullwinkle
“Talk about pulling a rabbit out of a hat! Parham Santana successfully captured the upbeat and irreverent attitude of Rocky & Bullwinkle & Friends in an entertaining consumer product. Quite the feat — combining the character attributes of our properties from Dudley Do-Right to Fractured Fairytales — into one cohesive story, while allowing Rocky & Bullwinkle to shine. Response from our distributors, promotional partners and consumers has been moosesized!”
Anthony Knight
Creative Director, Classic Media
Discovery Channel Stores
“Parham Santana translated our brand into an easily understandable and accessible packaging system for adult and kid-targeted licensed products. Their skill in design and their understanding of licensing, merchandising and retail has been very valuable in effectively (and quickly!) translating an on-air brand into a dynamic presence for our new licensing program.”
Philip Clark
Director of Product & Brand Development
Feld Entertainment / Ringling Bros. and Barnum & Bailey Circus
“Parham Santana listens, thinks, and delivers! We went to them with the challenge of creating a mobile sales environment that would showcase our consumer products while capturing the energy and personality of our unique brand. From the first meeting, they got it — and this kind of intuitive understanding can be very elusive, especially when there is no comparable ‘it.’ I found them to be all about balance — cool creative concepts backed up with solid project management and articulate communication.”
Graeme Burman
VP Consumer Products, Feld Entertainment, Inc.
Hearst Publications
“We were looking for a partner to help us launch our line of consumer products. Parham Santana, with its rich history and track record, saw how to package the power of the voice and reflect the energy and youthful exuberance of the CosmoGirl! Audience. Parham Santana got it right — right away!”
Glen Ellen Brown
VP Brand Development, Hearst
Lamaze
“We were compelled by consumer research to bring our brand to the mid-tier market leader, Target. The challenge was making sure that our highly-regarded, premium Lamaze brand wouldn’t get lost or diluted in a large box, mid-tier mass merchant, and we knew we’d only have one chance to get it right. Who do you trust? Parham Santana was our only choice. We’d worked with them before and we knew they had both the depth of talent and the ability to listen and deliver.
John Lee
President
Learning Curve International
“We came to Parham Santana with an incredibly complex and challenging array of branding issues. We left with a smart and proprietary positioning, clear and clean architecture, and effective and beautiful design. John, Maruchi and the whole Parham team were such a pleasure to work with. They deserve the highest compliment one marketer can give another — YOU TOTALLY GOT IT!”
Polly MacIsaac
VP Marketing
McGraw-Hill Companies
“We were looking for a team that would be comfortable to work with, and that would listen and be responsive. We found the perfect combination of experience, ease of process, enthusiasm and creativity at Parham Santana. The result is a name and positioning that give our philanthropic programs an engaging identity. Our mission is expressed crisply and with style, and we’ve got a new look and feel that gets your attention, and stays with you.”
Louise R. Raymond
Director Corporate Contributions & Community Relations
Nickelodeon / Nick Jr.
“The Nick Jr. packaging guidelines are fantastic! We are so excited! You’ve not only refreshed our presence on shelf, but you’ve created a simple, easy-to-use template for designers that ties together all our properties into a larger, cohesive Nick Jr. look. Absolutely wonderful and so graphically fresh! Personally, I think it is nothing short of excellent. The creative work speaks for itself and also, it was wonderful working with the Parham Santana team!”
Tim Blankley
Creative Director, Off-Air
Random House / Step Into Reading
“Our goal was to make the brand more prominent in the market with a design that’s more informative but also consumer friendly. Thank you! The new brand is simple yet bold!”
Heidi Kilgras
Editorial Director, Random House Children’s Books, Inc.
Rubbermaid
“We had to develop a sub-brand for a new line of food storage products, exclusively for Target. Past experience with Target made Parham Santana the right partner. They worked closely with and efficiently with our internal team, and we had only a few minor revisions and got started ahead of schedule! Parham Santana delivered on time, within budget and with excellent results!”
Adam Chumita
Senior Graphic Designer, Rubbermaid Home Products
Scholastic
“Parham Santana recognize that a company’s brand is its most important currency. They took the time to understand every aspect of our business before developing an approach that reflects our core values and strategic goals. They used their strategic insight and creative energy to develop a consistent, high-impact identity system for Scholastic. They were a pleasure to work with.”
Deborah Forte
President, Scholastic Entertainment
Sierra Club
“Working with Parham Santana was a wonderfully smooth creative process. You all researched and thoroughly understood the project, and understood the Sierra Club brand so well that the toy project was nothing but a delightful experience!”
Johanna O’Kelley
Director of Licensing and Membership Marketing
Sony
“Parham Santana are problem-solvers with a history of success with Sony. For over ten years, they have worked with me on a variety of key assignments in the Home Products Division, for both trade and consumer executions. They know our product lines and core technologies, and they understand how to translate technical information into exciting consumer messaging.”
Patty Woulfe
Associate Marketing Manager, Consumer Audio/Video Group
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