How we do it
In over 20 years in business, we have developed an integrated process that is in- formed by experience and common sense, and supported by research and proven results. We engage key audiences and audit market trends and challenges to define a brand’s most valuable positioning and create new and exciting opportunities for brand extension. We identify how consumers’ research, educate, talk about, and engage with your brand, from online to in store, and provide numerous opportuni- ties—from digital touch points to packaging—that support sales.
- First, we absorb everything about your brand from the client stakeholders who know. History, traditions, reasons for being, attitudes, objectives and goals. Your opinion, informs our process.
- Next, we actively investigate your market: the competition, the retail environment, trends and technologies that influence sales. What themes are trending at seasonal trade events. What is the opportunity gap at retail? We work from the "outside-in" and create solutions based on a through understanding of the competitive landscape.
- Then, we get inside the mind and heart of your customer. Who are you trying to reach? What matters most? Our research ranges from on-the-street interviews and informal "coffee conversations," to the commission of quantitative in-depth analysis. We then dig beneath the numbers to focus the data into clear human truths.
- We merge the three perspectives—client, market and shopper—to reveal your Most Valuable Positioning. This is the unique and compelling reason your brand exist. Your single most important reason for being, and the core value that you need to convey at every touchpoint.
- Based on the foundation established by your Most Valuable Positioning, we create the proprietary brand voice and messaging to ensure an emotional and compelling brand extension across all retail touchpoints.
- We then create a clearly defined collection of proprietary visual assets – color, type, photography, icons – we make it easy for you and your partners to translate your brand with easy-to-follow instructions and inspirational examples.
- Using your visual and verbal assets as building blocks, we create scalable brand experiences designed to engage shoppers in-store and online at the retail moment of truth.
