extend and restage brands in the retail world

insights

featured work

news

in-store truths in-store truths in-store truths 6 essential insights on brand positioning

BETTER HOMES AND GARDENS

Extending the iconic look and voice of a leading media brand to the world's largest retail arena Read more ›

AMERICAN GIRL

Expanding market share for America’s premier upscale brand for girls Read more ›


GIRL SCOUTS OF THE USA

Guiding a classic brand to recapture a core value - leadership - and expand retail opportunities Read more ›

TARGET

Optimizing seasonal sales with an integrated merchandising campaign: from product to promotion to point-of-sale Read more ›

FOOD NETWORK AT KOHL’S

Building an umbrella brand for the housewares business of a mid-tier department store Read more ›

PBS Kids Educational toys to debut in 2011

Parham Santana is scheduled to develop packaging for PBS Kids' newly branded line of educational preschool toys. Read more ›

Ameda Breast Pumps Integrated Online and On Shelf Retail Launch

Extending a ‘Hospital Brand’ to Mass Retail. Read more ›

American Greetings Retail Restage

Updating and Restaging the American Greetings Brand at Retail. Read more ›

John Parham Speaks at In-Store Marketing Expo 2009

John Shares Insight to Help Marketers Optimize Seasonal Decorations Sales. Read more ›

Airheads

The “Out of Control” Fruit Flavored Candy Extends to Lifestyle Categories. Read more ›

Univision MasterCard Prepaid Cards and Gift Cards

The Most Popular Hispanic Network in the US Launches Gift Cards In-store and Online. Read more ›

C.F. Martin & Co. Brand Extension

Licensing Initiative to Extend the Heritage of a Guitar Brand – Six Generations and 175 Years in
the Making. Read more ›

Mountain Dew Apparel Trends

Product Extension Guidelines to Capture Multiple Facets of a Rich Brand Heritage. Read more ›

Dirty Jobs Brand Extension

Brand Identity and Licensing Style Guide for a Discovery Channel Favorite. Read more ›

Baby Genius Brand Extension

Refreshing the Brand Voice and Retail Presence for an Award Winning Pre-school Property. Read more ›
Return to top experts in store
featured work | more work | clients | people | contact us | news | careers
Tel: 212-645-7501 | info@parhamsantana.com | 7 West 18th Street, 7th Floor, New York, NY 10011
Copyright 2009 Parham Santana Inc. All rights reserved. All trademarks shown are the exclusive property of their respective owners.