News!

Pepsi Fashion 2008
In collaboration with Joester Loria, Pepsi’s licensing agent, Parham Santana has developed trend and silhouette direction, including a full suite of graphic assets for Pepsi branded apparel and accessories.

Food Network Exclusively at Kohl’s 2008
Parham Santana is developing a comprehensive packaging program that reflects the style, energy and enthusiasm of Food Network and the merchandising savvy of Kohl’s – expect great things!

Sony Cyber-shot Web-based Training Tools for Sales Associates 2007
Parham Santana has animated the Sony Cyber-shot sales training manual to make the technology and learning “come to life”. Through exciting animation, rich, consumer-focused imagery and messaging, sales associates now can really help digital camera shoppers get “the shot you want.”

Diss-This! Featuring the Dissing Divas
Diss This! will be a branded line of products based on the popularity of “dissing” which allows women to humorously diss/insult each other in a funny and hip, but inoffensive and friendly way. Core products will be social expressions, with additional media and product platforms also planned.

Peanuts Worldwide Re-branding
United Media has tapped Parham Santana for the global re-branding of all packaging, merchandising and marketing materials for “mainline” Peanuts, a $1.2 billion worldwide brand. Through an understanding of the Peanuts brand essence, the dynamics of the retail environment, competitive review, and a review of contemporary seasonal trends, Parham Santana will help Peanuts re-vitalize its classic positioning to grow the brand franchise.

Better Homes and Gardens Brand Guide
To grow and extend the Better Homes and Gardens brand, Meredith Corporation approached Parham Santana to develop a brand style guide that has resulted in a standardized, consistent and synergistic image for all touch-points, including internal media (flagship magazine, custom publishing, etc) and external licensed opportunities (packaging, merchandising, consumer messaging).

BHCC Brand Platform
For Beverly Hills Country Club, which recently launched a worldwide, brand-licensing franchise, Parham Santana is developing strategic sales and marketing tools, to engage retail and manufacturing partners and secure commitments for licensing partnerships.

ASPCA Licensing Guidelines
Based on its new identity and branding standards, the ASPCA is building a strategic licensing program to further awareness, advance its mission, and to generate additional revenue. The ASPCA is working with Parham Santana in the development of visual assets (including product line and packaging directions) that will guide ASPCA and its licensing partners in developing a licensed program.

Babies “R” Us Private Label Packaging
Parham Santana is working with Babies “R” Us to re-image their largest house brand – “Especially for Baby”. The project scope includes identity and a complete packaging refresh for all skus – softlines and hardlines.

Target Stores – Halloween 2006
Target Corporation has tapped Parham Santana as the lead agency to create their Halloween 2006 In-store Marketing Program. This store-wide program is a comprehensive Halloween 2006 celebration that delivers on all fronts: merchandising, product, print and web. The Parham Santana campaign will drive guest traffic through the store to discover amazing values while providing them with a uniquely exciting shopping experience.

Bed Bath & Beyond – Christmas 2006 Style Guide
Home domestics superstore, Bed Bath & Beyond, commissioned Parham Santana to develop a soft-lines and hard-lines style guide to coordinate multiple vendors and unite the retailer’s exclusive offerings under a comprehensive theme for Holiday 2006.