PBS Kids Educational Toys Debut in 2011

PBS KIDS’ pioneering work on television, which strives to nurture children’s curiosity and prepare them with the skills they need for the future, is being extended to retail shelves. The new PBS KIDS toys will draw on extensive academic research that confirms play is essential to building preschoolers’ cognitive, emotional and social skills, as well as their dexterity and physical strength.

Parham Santana, a brand consulting firm that focuses on brand extension, developed messaging and packaging based on the positioning line, “A little wonder goes a long way.”

The style guide developed by Parham Santana drives home the message that  “exploration through play is integral to children’s healthy development, allowing them to interact with the world, practice problem-solving skills and discover their interests and passions.”