Luca Torregiani
Art Director
What got you into this business in the first place?
I wanted to make a living using my passion for visuals and
my brain cells.
Who was a big influence in your career?
There's no one in specific, I have been and still get inspired
daily by my professors, colleagues, and bosses.
What was "your finest moment," the thing you're most
proud of?
Work...When for the first time I successfully and alone represented the company I was
working for at a big client meeting.
Life.Leaving my country at age 26 and building an independent life in the States.
What was your most embarrassing moment in this business?
I fortunately believe is yet to come.
What attracted you to Parham Santana?
I liked the work they were producing, the client list and the colors of their website!
Do you have a method for coming up with ideas and solutions for clients?
Listening I think it's the first step to a good solution.
What makes a great brand?
Great products, passion and an open ear to its consumers.
What talent do you wish you had?
An amazing singing voice.
If you had to live on a desert island, what would you miss
most?
My friends.
Is there any food that helps you think more creatively?
Mmmh.not really. I like drinking lots of tea while I
conceptualize.
What's your favorite sports team?
I find following sports boring, I prefer to practice them.
What frustrates you the most?
Stupidity, ignorance and bad taste.
Tell us about your pets?
No pets. I prefer human beings.
What was growing up like for you?
I was a sickly kid, but with a great desire of learning and discovery.
What's your favorite TV program? And your least favorite?
I'm a recovering TV addict.
What do you do for a good time when you're not working?
I love to see and make art, to cook and eat good food, to socialize
What was college like for you?
None of the two colleges I went to had real campuses. I
guess I missed on all the fun! College was just a place to
go, learn and leave.
What are your favorite Internet sites?
www.nytimes.com
www.netflix.com
www.apartmenttherapy.com
www.urbandictionary.com
What is the trait you most deplore in yourself?
I'm a little clumsy at times and lose my keys quite often!
What is your greatest extravagance?
I own too many clothes and shoes.
What is your most treasured possession?
At the moment is definitely my yellow bike!
What is your motto?
Listen, respect and be true to yourself.
What is your current state of mind?
Positive.
What do you consider the most overrated virtue?
If you look at the 7 virtues, all of them are unfortunately underrated at the moment!
What is your most marked characteristic?
I got gumption.