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Books
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Periodicals
Advantage
The
Feminine Mystique, April 2004
Brand Packaging
Dressing
Up Packaging for Consumer Electronics, April 2004
Packaging
Toys: Speak to Mom, Dad and Junior, July 2003
Brandweek
Cosmo
Steps Up Retail Presentation. January 13, 2003
Sierra
Club Likes License Environment, October 14, 2002
Discovery
Rebrands to Bolster Store Sales, July 1-8, 2002
Communication Arts
Tools
for Life brand strategy/packaging, 2003
Discovery
Network Store Brand Strategy, 2003
Barbie/Mattel
brand makeover, May/June 2003
Creativity
The
Buzz, November 2003
DNR
The
Name Game: High Stakes at Licensing 2002, June 10, 2002
Dynamic Graphics
Secrets
of a Signature Color, October/November 2006
Care
& Feeding of Script Type, December/January 2006
Demographics Forecast
The
Varied Voices of America, July 2002
Graphic Design USA
Everybody
Is a Star at American Girl, June 2006
Parham
Santana Right on Target, August 2005
Parham
Santana — Halloween 2004, November 2004
Postmaster
General appoints Maruchi Santana to the Citizens' Stamp Advisory
Committee, November 2003
Cosmo
Girl Front and Center in Branding Effort, March 2003
People
To Watch in 2003, January 2003
The
End of Passive Packaging, October 2002
Parham
Santana Brands New Smart Card Collectibles, June 2002
HFN
Maintaining
an Image, July 26, 2004
HOW
Most
Valuable Partners, December 2003
License!
How
Important Are You? June 2002
The Licensing Book
Parham
Santana Re-Brands Reading Program, August 2003
Marketing to Kids Report
Why
Have Tweens Become Such An Important Market Segment? April
2002
Package Design
Spotlight:
Entertainment Store Packaging, September/October 2004
Point of Purchase
Discovery
Packaging Integration, September 2002
QSR
All
Wrapped Up, November 2003
Specialty Toys & Gifts
Parham
Santana Designs Learning Curve Line, October 2002
The Toy Book
Learning
Curve Line Has New Design, October 2002
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Press Releases
John
Parham Completes LIMA's Certified Licensing Studies Program,
August 30, 2004
Postmaster General Appoints Maruchi Santana To Citizens’ Stamp Advisory Committee, October 2, 2003
Rocky & Bullwinkle Make Its Debut At Retail In A Bold, New Packaging Program, September 17, 2003
Discovery Calls In Parham Santana to Bring Trading Spaces to Retail, September 29, 2003
Discovery Increases Its Branding Efforts to Embrace Women's Self-Purchase Sales, August 18, 2003
Random House Taps Parham Santana to Re-Brand-The Nation's Oldest Leveled Reading Program, July 1, 2003
Maruchi Santana Speaks at a Recent Toy Industry Conference, March 20, 2003
Parham Santana Develops New Packaging and Merchandising Program for
Cosmopolitan — and CosmoGirl! — Branded Products, January 3, 2003
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