Parham | Santana : strategy and design for retail results

© Copyright 2005 Parham Santana Inc. All Rights Reserved.
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Retail-Right

Process
Research
Brand Architecture
Positioning
Naming
Trend Direction

Retail-Right™ Positioning

Define and deliver the unique source of your brand’s appeal, the true way you connect to minds and hearts. This is your positioning — the core of how you connect. On this foundation, you can build your brand for durable success and rewarding results.

American Girl
Cambridge
Scholastic
Hanes
Discovery Channel

FOLLOW YOUR INNER STAR.
Positioning America’s premier upscale brand for girls, with an invitation to celebrate the promise in every girl.



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