Today's consumer experiences brands on multiple levels, and at numerous times.

Our Strategy & Research plus Power Tools provide the bedrock for your brand as it evolves, at every consumer touch-point.

When you come to us, you don’t need to know precisely what you’re looking for. You may say that your brand is losing market share; is interested in entering a new product category; wants to move more specialty or mass.

Some of our services--notably Power Tools--stand as a'la carte offerings. But it's the holistic all-points solution that brings the biggest bang.

Benefits

New product categories

New retail distribution

Renewed presence and power

Expanded consumer base and revenue streams

Strategy & Research

At Parham Santana, strategy begins with research.

Everything we do is framed in real world analysis of where opportunities exist. Everything is engineered to work in the real world as your new product, your next category, your evolved presence at retail.

Opportunity Analysis
identifies large categories into which your brand might extend. We analyze that category to determine if it’s big enough to support a new contender. Then, we analyze the players already there: Is there room for you to win? Finally, we analyze opportunity gaps at retail—Is there white space that you can own? The answers steer the strategy.

Fit Analysis
provides insight into your consumer. Does your reason-for-being dovetail with consumer perception? Exactly what expertise do consumers judge your property to have? What permission is she likely to give; what kind of brand extension is she likely to buy into? To find out, we do whatever it takes from in-store interviews to qualitative research studies.

Leverage Analysis
reveals how to win in your new category. How will you distinguish yourself? Do you own flavors, fabrication, styling or even a color that sets your brand apart? Even with a ripe category and the right fit, you need to prepare with proper leveraging of your brand assets, those you own today and the evolved assets you get with Parham Santana.

Creative

Rightly, creative is an outcome based on strategy & research

First our brand extension analysis determines the right path for your brand extension. Then, we do the design work that makes that path tangible, showing you how your brand will look as new product, in the box and on the shelf.

Design in action:

Branding
Branding programs are visual plus verbal. Anchored by your new Power Positioning, branding is one consistent look and voice applied to all consumer touch-points including product, package, in-store merchandising, print and web.

In-Store
Shopper insights and retail trends inform our prototype design for your in-store programs plus brand manuals that ensure consistency. Rely upon us for your model POP program or retail environment.

Digital-Marketing
The strong but fluid nature of Power Positioning enables us to bring your revitalized brand online. We develop and design web sites and bolster success with SEO, content management and social media.

Power Tools

In over 26 years of building brands, we have forged distinct and proprietary Power Tools that get jobs done for the brand, with striking efficiency.

Working from 500 actual brand extensions, we deduce the questions that must have been asked in each of those successful cases and ask those same questions about your brand, building a copy of success tailored to your brand extension.

You get the results of the investigation applied to your brand with concrete recommendations for the most-likely-to-succeed brand extension paths.

The little engine that could—product and packaging prototypes show what your new brand offering will look like as packaging and in-store prototypes that provide inspiration and secure buy-in, tailored to an industry or specific retail partner or manufacturer.

You get a power-packed retail presentation with merchandising, media and promotion concepts to clearly illustrate your brand's potential.

The complete reference for product and packaging guidelines. Your brand manual features graphic examples and voice/tone instructions to ensure brand integrity and success across a wide range of product categories.

You get a manual in hard copy and digital form, with easy-to-find references and clear instructions as well as inspirational examples.

BrandSlam goes the distance to make the deal real. Powered by strategic alliances and backed by a team of experts in research, licensing, and legal, we ID the right manufacturing and retail partners, and get you situated to profit from new retail opportunities.

You get valuable introductions, deal brokering, placement with the right retail partners, and ongoing brand management.