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 AMEDA Go from hospital floor to Babies ‘R’ Us |  AMERICAN GIRL Focus core message to empower brand |  BARBIE Make over iconic brand for global re-stardom |
 BETTER HOMES and GARDENS Extend to the largest retail arena |  BOBBY FLAY Extend a celebrity chef to Kohl’s |  BRYAN KEITH Extend and Reposition a Department Store Exclusive |
 FOOD NETWORK Extend on-air brand to Kohl’s |  GIRL SCOUTS OF THE U.S.A. Recapture the Core Value of a 100-Year Old Brand |  PBS KIDS Position a Children’s Network for Wondrous Growth |
 SKIP HOP Strengthen retail message for leap to new categories |  SNUGLI Re-launch for today’s Gen Y mom |  TARGET HALLOWEEN Boost sales by extending seasonals storewide |