Decide upon your focused unique positioning. It’s one of the most important moves your company can make.
Brand Extension Study
Find the way that works for you. Learn more in this proprietary study of 500 successful brand extensions. From Dr. Edward M. Tauber, the pioneer of Brand Extension Research.
New from Extendonomics
Fit vs. Leverage: Which One Will Make or Break Your Brand Extension? By Dr. Edward M. Tauber
January 16, 2012
Product ideation sessions based on a study of over 500 successful brand extensions. Ask the right questions to identify courses of action and apply findings to your brand.
Own a custom retail presentation that secures buy-in by showing merchandising, media and promotion concepts to clearly illustrate your brand’s potential.
Commission the complete resource of graphic examples and instructions to ensure brand integrity across a wide range of product categories.
Check out the beyond-consultancy branch of Parham Santana that strategizes, advises-- and then gets you retail placement and the best deal.