Turner Classic Movies (TCM) Partners with Euro Ceramica Inc. to Create Movie-Inspired Tabletop Products

By Parham Santana

October 17, 2014

New York, NY – October 15, 2014 – A generous serving of classic Hollywood magic is about to hit tables everywhere. Parham Santana, The Brand Extension Agency, recently secured a licensing deal for Turner Classic Movies (TCM) with Euro Ceramica, a tabletop company known for their high quality assortments across major retailers. The new TCM branded tabletop will make consumers feel like they’ve stepped inside a classic movie. 

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John Parham Co-Presents November 12th LIMA Webinar: Defining The Brand – Beyond The Obvious

By Parham Santana

October 17, 2014

On November 12th John Parham, a LIMA board member and President and Director of Branding at Parham Santana, will co-present with Susan Lazor, Director of Brand Management at Ellery Homestyles, a LIMA sponsored webinar: "Defining the Brand – Beyond the Obvious." Moderated by Marty Brochstein, LIMA's Senior VP for Industry Relations & Information, this webinar promises to be a lively, insightful discussion.

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Fresh Trends from the Fall 2014 Renegade Craft Fair

By Parham Santana

October 2, 2014

Sofia Parham Santana reports on the latest indie craft trends from the Fall Renegade Craft Fair.

Renegade Craft Fair is the world’s premier network of events serving the DIY craft community. It is the largest and most far-reaching with 14 annual events in Chicago, New York, San Francisco, Los Angeles, Austin, Portland, and London, UK. On average their events are attended by over 250,000 people annually, and hundreds of craft-based businesses have been launched successfully out of the fairs.

Check out the trend boards below!

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Package Design Magazine Snapshot: MISS UNIVERSE’s Crown-Worthy Hair Product Packaging

By Parham Santana

October 1, 2014

Glamour is delivered via show stopping package design.

In concurrence with Farouk Systems Inc., parent company of CHI styling products and tools, MISS UNIVERSE Style Illuminate waltzes onto retailers’ shelves nationwide as a line of hair styling products and tools.

As part of a licensing partnership that Parham Santana, The Brand Extension Agency, manages for client, The Miss Universe Organization, the wet hair care products are housed in aptly distinguishable hot pink metallic cans and PET bottles with silver metallic closures and cutout metallic lettering. Brushed aluminum cans feature a gloss finish in Rhodamine tell me more

John Parham Interviewed for LIMA’s Bottom Line

By Parham Santana

October 1, 2014

As published in the July/August 2014 issue of LIMA Bottom Line.

What were the career moves that brought you to the licensing business?

I became involved in the licensing business by chance. And I began on the creative and product development side of the business. I had recently graduated from Pratt Institute with a Masters in Communication and I was working at a corporate identity firm in NYC.

A friend of mine said he had a friend who was working at Murjani, a manufacturer who had the “master license” tell me more

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