John Parham to Moderate LIMA Roundtable Discussion:  “How to Win at Retail: The 5 Proven Rules.”

By PS Editor

April 21, 2015

Learn what matters most to the retail ‘gatekeeper’ and how to create winning presentations.

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Turner Classic Movies (TCM) Partners with Euro Ceramica to launch Movie-Inspired Tabletop Collection

By Parham Santana

February 23, 2015

A generous serving of classic Hollywood magic is about to hit tables everywhere.

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John Parham Presents LIMA Webinar: "Defining the Brand – Beyond the Obvious"

By Parham Santana

February 20, 2015

A compelling webinar outlining opportunities to strategically define brands for extension into new categories and grow brand value.

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Parham Santana Helps LIMA Celebrate “30 Years of Licensing Excellence” with 30th Anniversary Logo

By Parham Santana

February 20, 2015

The creative division of Parham Santana – The Brand Extension Agency was chosen by The International Licensing Industry Merchandiser's Association (LIMA) to help celebrate "30 Years Years of Licensing Excellence" with a new commemorative logo.

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HFN Features Parham Santana's Repositioning of Ellery Homestyle's Eclipse Brand

By Parham Santana

January 21, 2015

Read HFN's full December 2014 article below:

 

The New Eclipse: Ellery's flagship window-treatment brand has been repositioned and relaunched.  By David Gill

AS PART OF WHAT CEO HUGH ROVIT CALLED "ROUND two" of the company's multiyear initiative to grow as a home textiles supplier, Ellery HomeStyles unveiled the repositioning of Eclipse, its signature blackout window-treatment program.

The new Eclipse collection has good-better-best components. Eclipse Core represents the "good" segment, while Eclipse Signature is the "better" offering and Eclipse tell me more

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