Turner Classic Movies (TCM) Partners with Euro Ceramica to launch Movie-Inspired Tabletop Collection

By Parham Santana

February 23, 2015

A generous serving of classic Hollywood magic is about to hit tables everywhere.

tell me more

John Parham Presents LIMA Webinar: "Defining the Brand – Beyond the Obvious"

By Parham Santana

February 20, 2015

A compelling webinar outlining opportunities to strategically define brands for extension into new categories and grow brand value.

tell me more

Parham Santana Helps LIMA Celebrate “30 Years of Licensing Excellence” with 30th Anniversary Logo

By Parham Santana

February 20, 2015

The creative division of Parham Santana – The Brand Extension Agency was chosen by The International Licensing Industry Merchandiser's Association (LIMA) to help celebrate "30 Years Years of Licensing Excellence" with a new commemorative logo.

tell me more

HFN Features Parham Santana's Repositioning of Ellery Homestyle's Eclipse Brand

By Parham Santana

January 21, 2015

Read HFN's full December 2014 article below:

 

The New Eclipse: Ellery's flagship window-treatment brand has been repositioned and relaunched.  By David Gill

AS PART OF WHAT CEO HUGH ROVIT CALLED "ROUND two" of the company's multiyear initiative to grow as a home textiles supplier, Ellery HomeStyles unveiled the repositioning of Eclipse, its signature blackout window-treatment program.

The new Eclipse collection has good-better-best components. Eclipse Core represents the "good" segment, while Eclipse Signature is the "better" offering and Eclipse tell me more

Beyond Guarantees: When to Sign a Licensing Agreement Without Them

By Aaron Spiegeland

January 14, 2015

There’s no denying that guarantees are important, but in the right situation, is it worthwhile to forgo them?

My belief is that in certain instances, it is not only okay to waive minimums but advisable.

tell me more

©2015 parham santana inc. all rights reserved. all trademarks shown are the exclusive property of their respective owners.