January 8, 2013
The Internet continues to shake up the retail world. In the most recent PowerRanking report from Kantar Retail, Amazon gained serious ground. It picked up 9.3 points and earned fifth place as a future Power Retailer.
The report, which polls leading manufacturers about the future of retail, ranked Walmart as the biggest player over the next 15 years. Other picks in the top five: Target, Costco and Kroger. While Amazon isn’t expected to challenge Walmart for the top spot anytime soon, this change in the rankings still represents a big shift for traditional retailers.
And perhaps an even bigger challenge for brands: How exactly do you stand out at a mammoth online retailer like Amazon? tell me more
January 7, 2013
Vote for the Best and Worst Brand Extensions of 2012
Zippo The Woman perfume? Starbucks’ Verismo coffee brewer? Dr Pepper Marinade for beef? Parham Santana has teamed up with Adweek to find the best and worst brand extensions of 2012.
Pick your favorites—and the fails—in the online poll! tell me more
January 5, 2013
In Maruchi's latest article for MediaPost's Engage:Teens series, she asks "Is Your Brand Crush Worthy?" With Valentine's day just around the corner, we’ve been thinking about a very specific form of young love: brand crushes.
tell me moreJanuary 4, 2013
In Inc Magazine’s “7 Things You Need to Know About 2013,” John Parham lends his predictive expertise on…sleep!
Popular mattress makers saw a significant bump in sales last year, and as the popularity of sleep-related products and services surges on, retailers are more than happy to oblige. tell me more
January 1, 2013
John explains how brands can make the most of their line extensions in his article “Line Extension Overload” for Retail Leader.
“The primary goal of a successful line extension is not to minimize cannibalization, but to maximize total net revenue. When you increase total basket size, everyone wins — brand marketer, retailer, and consumer. We all get what we want. tell me more
