The creative division of Parham Santana – The Brand Extension Agency was chosen by The International Licensing Industry Merchandiser's Association (LIMA) to help celebrate "30 Years Years of Licensing Excellence" with a new commemorative logo.

Read HFN's full December 2014 article below:

The New Eclipse: Ellery's flagship window-treatment brand has been repositioned and relaunched.  By David Gill

AS PART OF WHAT CEO HUGH ROVIT CALLED "ROUND two" of the company's multiyear initiative to grow as a home textiles supplier, Ellery HomeStyles unveiled the repositioning of Eclipse, its signature blackout window-treatment program.

The new Eclipse collection has good-better-best components. Eclipse Core represents the "good" segment, while Eclipse Signature is the "better" offering and Eclipse tell me more

My belief is that in certain instances, it is not only okay to waive minimums but advisable.

There’s a bit of a mythical aura around the term “lifestyle brand.” It’s something everyone seems to be reaching for, but what does it mean, exactly? And how can lifestyle status help your brand grow?

The Kate Spade career girl now has children of her own, and she wants them looking fancy and fabulous.

For two fleeting weeks, GapKids offered the Kate Spade New York and Jack Spade collections for toddlers and kids. This limited-edition brand extension is an example of Leveraging a Customer Base (#6 on our list of 10 Ways to Extend Your Brand). GapKids is selling to fans of Kate and Jack Spade's unmistakeable style – colorful, chic, clever – who are moms, dads and aunties looking for children's apparel for their dapper little ones.