Parham Santana’s licensing division, BrandSlam, is proud of our collaboration with PBS KIDS, helping them to find program partners for their new line of branded toys rolling out nationwide at Whole Foods Market this holiday season.

In addition to licensing representation, Parham Santana developed the PBS KIDS positioning for licensing, “A little wonder goes a long way,” which appears on packaging to support and celebrate PBS KIDS’ commitment to ‘open-ended play,’ an integral part of early childhood development. The new toy line provides children with the opportunity to explore and learn in a safe and fun way.

Parham Santana uses consumer insights to win market share and drive category growth.

New York, NY -- October 28, 2014 – Ellery Homestyles, the home fashion products company, has repositioned and redesigned its signature line of EclipseTM curtains for improved category experience and increased market share. Eclipse, Ellery’s flagship brand in windows and the leader and inventor of blackout curtains, was responding to feedback from retail partners that shopping and restocking the Eclipse brand could be improved and made more intuitive. 

New York, NY – October 15, 2014 – A generous serving of classic Hollywood magic is about to hit tables everywhere. Parham Santana, The Brand Extension Agency, recently secured a licensing deal for Turner Classic Movies (TCM) with Euro Ceramica, a tabletop company known for their high quality assortments across major retailers. The new TCM branded tabletop will make consumers feel like they’ve stepped inside a classic movie. 

On November 12th John Parham, a LIMA board member and President and Director of Branding at Parham Santana, will co-present with Susan Lazor, Director of Brand Management at Ellery Homestyles, a LIMA sponsored webinar: "Defining the Brand – Beyond the Obvious." Moderated by Marty Brochstein, LIMA's Senior VP for Industry Relations & Information, this webinar promises to be a lively, insightful discussion.

Sofia Parham Santana reports on the latest indie craft trends from the Fall Renegade Craft Fair.

Renegade Craft Fair is the world’s premier network of events serving the DIY craft community. It is the largest and most far-reaching with 14 annual events in Chicago, New York, San Francisco, Los Angeles, Austin, Portland, and London, UK. On average their events are attended by over 250,000 people annually, and hundreds of craft-based businesses have been launched successfully out of the fairs.

Check out the trend boards below!