Glamour is delivered via show stopping package design.

In concurrence with Farouk Systems Inc., parent company of CHI styling products and tools, MISS UNIVERSE Style Illuminate waltzes onto retailers’ shelves nationwide as a line of hair styling products and tools.

As part of a licensing partnership that Parham Santana, The Brand Extension Agency, manages for client, The Miss Universe Organization, the wet hair care products are housed in aptly distinguishable hot pink metallic cans and PET bottles with silver metallic closures and cutout metallic lettering. Brushed aluminum cans feature a gloss finish in Rhodamine tell me more

As published in the July/August 2014 issue of LIMA Bottom Line.

What were the career moves that brought you to the licensing business?

I became involved in the licensing business by chance. And I began on the creative and product development side of the business. I had recently graduated from Pratt Institute with a Masters in Communication and I was working at a corporate identity firm in NYC.

A friend of mine said he had a friend who was working at Murjani, a manufacturer who had the “master license” tell me more

Nearly every company wants to grow, but in the specialty apparel market, it’s going to be fascinating to see who thrives and who declines in the next few years. A wide range of challenges—from fickle fashion trends to highly seasonal buying—has always made this category tough. But there are five even bigger barriers on the horizon that will make or break many specialty apparel retailers.

1. Appealing to a radically shifting customer base

While women’s apparel has always dominated retailers’ merchandise offer, men’s apparel is tell me more

People know Sesame Street from watching the lovable Muppets on TV, but it’s the licensed product business that supplies the majority of the iconic brand’s revenue. These products encompass thousands of SKUs and hundreds of partners in nearly every category imaginable—from soft and hard goods to food. So when we partnered with Sesame Workshop on a global packaging refresh, we knew we needed to develop a solution that was clear, simple, repeatable and flexible.

To accomplish this, we turned to the essence tell me more

Head of brand extension agency Parham Santana tapped to serve on Board for the International Licensing Industry Merchandisers’ Association

New York, NY – July, 02 2014 – LIMA, the International Licensing Industry Merchandisers’ Association, just appointed John Parham, President and Director of Branding at Parham Santana, to its Board of Directors for a three-year term.

“John has a long and successful track record of shaping the strategy behind licensing programs for world-class brands,” says LIMA President Charles Riotto. “He’s a true industry leader with the passion and enthusiasm tell me more