April 16, 2014
Parham Santana partnered with Sesame Street and the Produce Marketing Association to boost fruit and veggie consumption among U.S. kids and families. But how do you make the produce section as exciting as the chip or candy aisle? Pair the lovable Sesame Street Muppets with a compelling theme: eat brighter!
To spread this message, Sesame Street and Parham Santana worked together to create a marketing and licensing toolkit. tell me more
April 9, 2014
Parham Santana’s Brand Slam Division Manages New Licensing Relationship for the Miss Universe Organization with Farouk Systems, Inc.
New York, NY – April, 09 2014 – Now it’s a little easier for women everywhere to look as glamorous as MISS UNIVERSE. A new line of MISS UNIVERSE hairstyling products and tools by CHI hits ULTA stores across the country on April 22. The products range from tell me more
March 19, 2014
Many people think about brand extension—leveraging an established brand name to enter a new product category—as a market research project. In reality, it’s a major strategic business decision that requires careful analysis and planning to launch into a new business segment. One critical thing you’ll need to do early on: Choose the right new category for extending your brand. Here are three key things to consider:< tell me more
March 17, 2014
The retail environment is tougher than it has ever been before. There are countless other brands vying for your shelf space at major retailers. And once you’re there, the competition around you is tough. Not to mention the economic challenges being faced by retailers and shoppers alike. So how can a savvy brand win at retail? We've uncovered five essential truths to help put you on the path to success:
March 14, 2014
“We’d be extremely interested if you have a retailer lined up.”
I hear it half a dozen times a month. It's a fair request. A licensee, unsure of a brand’s potential, would be swayed to join a licensing program if the uncertainty of retail placement was eliminated. If I were in the prospect’s shoes, I might say the same.
Unfortunately, having a tell me more
