February 26, 2014
Parham Santana's Brand Slam Division Announces New Licensing Agreement
New York, NY – February, 26 2014 – Shaving is about to go Classic Hollywood. Parham Santana, The Brand Extension Agency, recently secured a licensing deal for Turner Classic Movies (TCM) with Razor MD, a company known for bringing the barber shop shave home with its high quality shaving supplies. The new product line will include everything from razors to shaving oils to tell me more
February 12, 2014
Gender roles are changing, and marketers aren’t far behind with a range of man brands. Over the past five years, there’s been study after study showing tell me more
February 12, 2014
It sounds like the perfect party guest list: Carefree and laidback yet daring and intelligent. People who live, breathe and think beer, and might even make it themselves. These are the Hopsters, and the world is their tell me more
January 14, 2014
The votes are in! For the second year in a row, Parham Santana and Adweek have crowned the best and worst brand extensions of 2013. The big winner? iTunes Radio. The big loser? Shaq Soda.
Explore all the tell me more
January 6, 2014
It’s not news that everyone is busy: I constantly see emails hit my inbox after hours and even on Sunday night as people prep for the coming week. But despite the constant communication, I’m a firm believer in having it all. tell me more
