For the second year, Parham Santana and Adweek have teamed up to choose the Best and Worst Brand Extensions of the year. We’ve narrowed it down to 20 finalists, but the final winner—and loser—depend entirely tell me more

What goes into refreshing a beloved global brand? The Path to Purchase Institute recently described the in-depth partnership between Parham Santana and Sesame Workshop that led to the Sesame Street global packaging refresh.

The article breaks down everything from the initial tell me more

The millennials make up a staggering 25% of the world’s population, but within this massive group, there are smaller consumer niches that represent opportunities for both consumer product brands and retailers. Case in point: The Shareables.

These young people are part of a new global movement that believes it can be more practical to share unlimited products and services than own one item. It’s a phenomenon you can already see taking hold within the tech world.

Airbnb makes it easy to share your living space with strangers by listing it for rent tell me more

Let me just start by stating: No, Dr. Strangebrand has not read the Fifty Shades trilogy by E.L. James. Even though the series has set the record for fastest-selling paperback of all time he would rather spend his evenings reading valuable content tell me more

No matter what brand you’re working on right now, there’s probably something else consumers already use with it. We call these perfect product couples, and you don’t have to be a matchmaker to spot them. Think chips and dip, mattresses and sheets, or coffee and donuts. Soul mates if we’ve ever seen them. tell me more