Parham Santana’s BrandSlam Division Takes On American Toy Icon

Parham Santana – The Brand Extension Agency today announced a new licensing agreement with GUND for their licensing division, BrandSlam. GUND signed on to BrandSlam’s holistic approach to licensing, which includes strategy, creative, sales and licensee management. tell me more

On Tuesday, October 22, John Parham and Theresa Fitzgerald, VP Creative Director at Sesame Street, will lead a presentation called Sesame Street Global Packaging Refresh: What the Muppets Taught Us about Connecting With Consumers at the Packaging That Sells conference in Chicago. tell me more

Celebrity sells, so it’s no wonder that companies are so eager to embrace big-name product endorsements and brand extensions.

Right up until something like Paula Deen’s recent PR nightmare over racism charges reminds us about the pitfalls of celebrity branding. Her debacle left major companies, such as Walmart, Walgreens, Home Depot and many others, scrambling to distance themselves from the controversy. tell me more

While Dr. Strangebrand prides himself on his fine-tuned palate, he often indulges in more pedestrian cuisine. One such weak spot: AriZona Beverages. Growing up, I’d venture to the corner store after a long day of playing handball for a 24-ounce AriZona drink for the bargain price of 99 cents. tell me more

Parham Santana is proud to announce that their client, the Miss Universe Organization, has announced an exclusive sponsorship and license agreement with Italian swimwear and lingerie manufacturer, Yamamay, for a Miss Universe branded swimwear collection. tell me more