Eataly, the glorious temple to Italian cuisine just a few short blocks from our Manhattan office, is revered for its myriad delights of both the bottled and edible variety.

 Less talked about, though, are the thousands of gourmet packages lining the shelves. An impromptu walkthrough on a recent Thursday reminded me of the great package design bounty therein.

You might have noticed the recent rush of magazine brands staking a claim far away from the newsstand. Esquire Network is ambitiously taking the famous men’s magazine brand to the TV airwaves while Condé Nast hopes you’ll head to GQ Bar or Vogue Café for a drink. tell me more

Summer doesn’t immediately bring up images of shopping. After all, wouldn’t most consumers rather be at the pool than wandering store aisles? But savvy retailers and manufacturers are taking advantage of mini shopping seasons—from summer to the Super Bowl and even Heart Health Month—to drive sales and impulse buys all year long. tell me more

Earlier this month, Kate Spade Saturday launched a pop-up shop right below our Manhattan office on 18th Street just off Fifth Avenue. And it has all the right ingredients to make New Yorkers smile: newness, instant gratification, and technology.

We watched the team renovate the storefront space with alacrity the instant the previous tenant vacated. Overnight, the freshly painted bright yellow windows served tell me more

Everyone assumes they know what their brand is selling: soap, pens, dolls or another straightforward product. But if you want to move your brand into a new product category, you need to take a closer look at the real business of your brand. It’s the only way to identify successful long-term brand extensions. tell me more