TCM/Turner Classic Movies, The Miss Universe Organization and PBS Kids all sign on to holistic approach

Parham Santana, The Brand Extension Agency, has launched a new division that offers a holistic approach to licensing from research, strategy, design, sales representation, and program management. After 25 years of success as a creative agency, it became apparent that every significant brand extension conversation involved both creative and business challenges. According to John Parham, President, Director of Branding, Parham Santana, “We’ve named the new division BrandSlam® because, combined, these services represent grand slam opportunities for our clients. tell me more

In his recent article for Progressive Grocer's New Products Magazine, "Bring Brands to Life," John Parham explains how new product brand extensions can invigorate and drive excitement for existing brands. tell me more

We’re always looking for inspiration and trends—in both expected and unexpected places. As part of this ongoing quest, the whole office hopped the ferry to Randall’s Island this spring to soak up some visual culture at Frieze New York.

We spent the day taking in works by hundreds of artists with an eye toward trends that might filter into retail. (And we might have indulged in some insane pizza at Roberta’s to keep our energy up.) The number one thing that caught my eye: big reflective surfaces on a whole lot of art. tell me more

In a recent article by Allison Zisko, John Parham shared his expert opinion on the recent surge of celebrity chef brands in the housewares industry.

According to John, a celebrity chef can “supercharge” a product and call attention to it. tell me more

This project started with a lofty goal: LIMA (Licensing Industry Merchandisers’ Association)set out to raise $1 million dollars for the Children’s Brain Tumor Foundation (CBTF) in 2013 and $5 million over the next five years. It’s all part of the association’s LIMA Cares program. tell me more