A New Retail Trend Blooms: Terrarium Obsession

By Susanne Kernan

May 7, 2013

A variety of ready-made terrarium gardens on sale at Crate & Barrel.

As a long-time retail strategist, I’m always looking for trends when I’m out and about in metro New York. And lately, I’m seeing terrarium garden displays at nearly every turn. There are ready-to-go planters at Crate & Barrel, CB2, and West Elm, and glass vessels suitable for planting at Target and Michaels. tell me more

New Sesame Street Packaging Hits Store Shelves

By Parham Santana

May 1, 2013

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Parham Santana, The Brand Extension Agency, collaborated with Sesame Workshop, the nonprofit organization behind Sesame Street, to refresh its licensed consumer products packaging worldwide. tell me more

Parham Santana Collaborates with Sesame Workshop on Global Packaging Refresh for Sesame Street Licen

By Parham Santana

May 1, 2013

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Parham Santana helps educational brand build on the power of Sesame Street Muppets to make emotional connections

Parham Santana, The Brand Extension Agency, collaborated with Sesame Workshop, the nonprofit organization behind Sesame Street, to refresh its licensed consumer products packaging worldwide. tell me more

Brand Extension Guru: “Only the Best for Fido”

By Parham Santana

April 25, 2013

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John explores the revolution happening in pet products in his latest HOW Blog post. From Martha Stewart pet clothes to Paul Mitchell dog shampoo, the pet lifestyle category allows brands to grow without much risk to their human product lines. tell me more

Maruchi Santana’s MediaPost Engage:Teens Article: “How Brands Are Passed Down (And Up) Between G

By Parham Santana

April 15, 2013

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Teens might prefer to hit their favorite stores with friends, but they’re not afraid to buy the same brands as their parents. In Maruchi’s latest article for MediaPost’s Engage:Teens blog, she discovers exactly “How Brands Are Passed Down (and Up) Between Generations.” tell me more

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