Parham Santana is excited to work with Turner Classic Movies (TCM) as part of a new licensing partnership. tell me more

In order to keep millennial customers in the store, finish the sale and bring them back for more, brands should follow three key principals. In our previous articles, we have addressed the importance of both convenience and respect in appealing to Generation Y consumers. Product value is an important trait that brands should provide if they are looking to convert Gen Y consumers into brand loyalists.

In John’s most recent submission to the HOW Blog, “Cult of Personality: What Lifestyle Does Your Brand Represent?", he tackles the real meaning of the term "lifestyle brand" and delves into how lifestyle status can help your brand grow. tell me more

We’ve all heard that consumers nest in times of economic uncertainty, but there’s still tough competition in the home textiles category. Consumers have more choices than ever when it comes to what to buy and where to shop. So how do brands and retailers stand out? For starters, stay on top of the six biggest trends re-shaping home textiles: tell me more

On March 8, John Parham presented Parham Santana & Adweek’s Best Brand Extension of 2012 award to the Girl Scouts of the USA for their Nestle Crunch Girl Scout Candy Bars.

The candy bars, which are available in Thin Mints, Caramel & Coconut, and Peanut Butter Crème, were produced as a limited-edition run and created an all-out craze among consumers. tell me more