In her latest article for MediaPost's Engage:Teens series, Maruchi explains "Winning Over Skeptics With Cause Marketing." We reached out to more than two dozen teens and found them passionate about making the world a better place. Even more amazing, every single one reported being involved in volunteer work.

However, when we asked teens to name charities they know, some had a hard time coming up with any names at all. They weren’t loyal to one cause, and a few even expressed skepticism about how much companies do to benefit the world. tell me more

Lauren Miele, our past intern, has captured four global trends from her trip to Paris for MAISON&OBJET, the international home and housewares show. Lauren is a senior at the Fashion Institute of Technology, studying Home Products Development. tell me more

Eric Carle, author of The Very Hungry Caterpillar and more than 40 other iconic children’s books, is expanding his whimsical influence on childhood with new product lines in 2013.

The author’s books have sold more than 125 million copies worldwide. To set The World of Eric Carle products up for similar success, Parham Santana created a new worldwide licensed packaging guide for multiple product categories. It’s based around three brand pillars: simplicity, whimsical naïveté and exuberant bold color. tell me more

Parham Santana welcomes Danielle Galarza, our new Design Intern. Danielle is a Senior at FIT, finishing up her BFA in Packaging Design. Here’s a short interview to give you a little insight into our newest team member. tell me more

On Monday, February 11, John Parham co-moderated a panel discussion at the Toy Industry Association's International Toy Fair at the Javits Center in New York.

In “Winning at Retail,” attendees learned how to stand out in today’s hyper-crowded, hyper-competitive world of clicks and mortar retailing. They also explored how to build relationships with retailers that would help get their products on shelf or on-line and generate revenue. tell me more