August 20, 2013
Eataly, the glorious temple to Italian cuisine just a few short blocks from our Manhattan office, is revered for its myriad delights of both the bottled and edible variety.
Less talked about, though, are the thousands of gourmet packages lining the shelves. An impromptu walkthrough on a recent Thursday reminded me of the great package design bounty therein.
All styles are represented, from modern and understated ...
… to sumptuously rich.
Repetition is all the more powerful when packages are designed with expert simplicity.
If the Art Nouveau design doesn’t grab you, the Mediterranean scent certainly will.
Quirky modern labels suit the brand of iconoclast Italian chef Moreno Cedroni.
A noble gent sits atop Italy’s version of Nutella for an upscale feel.
Bright pickled carrots and celery under brushed silver lids become their own graphic package.
There could be no greater enticement to these cioccolato bars than to put them in clear bags.
Every variation on foil stamping, metallic printing and embossing can be found.
Only Eataly could make packaged tomatoes sexy.
And after a hard day of package design, we all deserve a sip of heaven in a package. Salud!
Need some in-person inspiration? Eataly is located on the southwest corner of 24th Street and Fifth Avenue in Manhattan.
What are you favorite spots for finding design inspiration?
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