A Package Designer’s Paradise: 13 Delicious (and Inspiring) Food Packages from Eataly

By Maryann Mitkowski

August 20, 2013

Eataly, the glorious temple to Italian cuisine just a few short blocks from our Manhattan office, is revered for its myriad delights of both the bottled and edible variety.

Less talked about, though, are the thousands of gourmet packages lining the shelves. An impromptu walkthrough on a recent Thursday reminded me of the great package design bounty therein.

PS_Eataly_1

All styles are represented, from modern and understated ...

PS_Eataly_2

… to sumptuously rich.

PS_Eataly_3

PS_Eataly_4

Repetition is all the more powerful when packages are designed with expert simplicity.

PS_Eataly_5

If the Art Nouveau design doesn’t grab you, the Mediterranean scent certainly will.

PS_Eataly_6

Quirky modern labels suit the brand of iconoclast Italian chef Moreno Cedroni.

PS_Eataly_7

PS_Eataly_8

A noble gent sits atop Italy’s version of Nutella for an upscale feel.

PS_Eataly_9

Bright pickled carrots and celery under brushed silver lids become their own graphic package.

PS_Eataly_10

There could be no greater enticement to these cioccolato bars than to put them in clear bags.

PS_Eataly_11

PS_Eataly_12

PS_Eataly_13

Every variation on foil stamping, metallic printing and embossing can be found.

PS_Eataly_14

Only Eataly could make packaged tomatoes sexy.

PS_Eataly_15

And after a hard day of package design, we all deserve a sip of heaven in a package. Salud!

Need some in-person inspiration? Eataly is located on the southwest corner of 24th Street and Fifth Avenue in Manhattan.

 What are you favorite spots for finding design inspiration?

If you liked this post, check out:

From Frieze New York to Retail: Reflective Surfaces Go Bigger and Bolder for 2014

Comment

Comments

©2024 parham santana inc. all rights reserved. all trademarks shown are the exclusive property of their respective owners.