February 12, 2013
In John’s most recent submission to the HOW Blog, “Playing To The Fans: 4 Winning Ways To Extend Your Brand," he outlines four strategies to help brands take advantage of existing customer relationships.
John says, "Who have you built up trust and good rapport with? Maybe your brand is adored by moms or a favorite among pet lovers. Playing off the strength of these customer relationships can lead to success in a new product category."
Click here to learn about the 4 Winning Ways!
