In John’s most recent submission to the HOW Blog, “Cult of Personality: What Lifestyle Does Your Brand Represent?", he tackles the real meaning of the term "lifestyle brand" and delves into how lifestyle status can help your brand grow.

"A true lifestyle brand is all about personality," he says. "It helps consumers define who they are and how they want to live—to themselves and others. And when your brand represents a lifestyle, you often own a distinct visual style that you can apply to products in a wide range of categories."
 
So what do successful lifestyle brands embody? Find out here!