April 25, 2013
John explores the revolution happening in pet products in his latest HOW Blog post. From Martha Stewart pet clothes to Paul Mitchell dog shampoo, the pet lifestyle category allows brands to grow without much risk to their human product lines.
John says, "The smartest pet brand extensions know they’re still selling to the humans. People want their pets to have the same things they already love—at the same quality level."
What does this mean for product and packaging designers? Find out on the HOW Blog!
