On March 8, John Parham presented Parham Santana & Adweek’s Best Brand Extension of 2012 award to the Girl Scouts of the USA for their Nestle Crunch Girl Scout Candy Bars.

The candy bars, which are available in Thin Mints, Caramel & Coconut, and Peanut Butter Crème, were produced as a limited-edition run and created an all-out craze among consumers. A First Edition set of three bars sold for $650 at a Beverly Hills auction, and a pre-sale Facebook fan promotion in May 2012 sold out in less than 24 hours, at a rate of one bar every 28 seconds.

Nestle Crunch Girl Scout Candy Bars were voted Best Brand Extension of 2012 by Adweek.com readers in a survey of the Best and Worst Brand Extensions of 2012, beating out Duracell’s Powermat and ZzzQuil by NyQuil with 2,283 votes.

Accepting the award was Barry Horowitz, Vice President and General Manager of Girl Scout Merchandise.