May 21, 2013
In his recent article for Progressive Grocer's New Products Magazine, "Bring Brands to Life," John Parham explains how new product brand extensions can invigorate and drive excitement for existing brands.
John says, "Brand extensions that represent significant new products in new product categories can do just that. When a brand extension is launched, marketers have the opportunity to change the meaning and associations with the parent brand."
John outlines three ways brand extensions can breathe new life into established brands: bringing old brands to life, changing consumer perceptions, and increasing sales of the parent product. Learn more about these key brand extension advantages in the full article.
If you like this, check out:
Parham Santana Reveals Best and Worst Brand Extensions of 2012
