November 1, 2013
Progressive Grocer recently featured an article by John Parham called Changing Channels. The piece highlights four proven brand extension strategies that allow brands to move into entirely new retail channels—everywhere from grocery stores, convenience stores and gas stations to drugstores.
In the article, Parham highlights successful brand extensions examples from Starbucks, Taco Bell, Entenmann’s and other top brands. Read the full article to find out how these brands found new revenue streams.
