In her latest article for MediaPost's Engage:Teens series, Maruchi explains "Winning Over Skeptics With Cause Marketing." We reached out to more than two dozen teens and found them passionate about making the world a better place. Even more amazing, every single one reported being involved in volunteer work.

However, when we asked teens to name charities they know, some had a hard time coming up with any names at all. They weren’t loyal to one cause, and a few even expressed skepticism about how much companies do to benefit the world.

So how do you grab the attention of skeptical teens and win them over? Maruchi outlines four tried-and-true ways for brands to grab the attention of Millennials with cause marketing.