Glamour is delivered via show stopping package design.

In concurrence with Farouk Systems Inc., parent company of CHI styling products and tools, MISS UNIVERSE Style Illuminate waltzes onto retailers’ shelves nationwide as a line of hair styling products and tools.

As part of a licensing partnership that Parham Santana, The Brand Extension Agency, manages for client, The Miss Universe Organization, the wet hair care products are housed in aptly distinguishable hot pink metallic cans and PET bottles with silver metallic closures and cutout metallic lettering. Brushed aluminum cans feature a gloss finish in Rhodamine Red C Pantone and translucent PET bottles feature the same Pantone treatment via colorant to create the hot pink hue.  A hinged closure gives the black and feature metallic pink setup boxes a touch of premium.

The branding and packaging was designed to reflect a feeling of “glamorous sophistication,” according to Basim Shami, CEO, Farouk Systems Inc. “The goal was to capture the look of MISS UNIVERSE herself in each product, from color scheme, to bottle choice and even to small emblems and details.”

View the MISS UNIVERSE snapshot and others on the Package Design Magazine website.