New identity and sizzler video lead re-imaging for a premier resource of branded and private label underwear, loungewear and leg wear.

To coincide with a renewed marketing push and a move to new corporate headquarters, Parham Santana was commissioned by the New York headquarters of Basic Resources to update their corporate identity and create a video sizzler in conjuction with producer Big Chief Entertainment to communicate the global reach and key partnerships Basic Resources has forged with leading retailers and national brands.

The new branding program is supported by style guidelines to reflect the company's commitment to remain firmly focused on the forefront of the latest and most effective processes and services to deliver winning solutions for a growing list of world class brands.

Basic Resources is a privately held, global manufacturer, merchandiser, and marketer of branded and private label underwear, loungewear and legwear. The company is a recognized force in today's competitive fashion marketplace with distribution ranging from department stores to mid-tier and mass channels.

View the Basic Resources web site here.